During my time at Sportsvision I was given the task of updating the visual identity of the company including: revamping the logo, creating new stationary, and designing and building the company website.

Knowing how most Sportsvision meetings ended with the exchange of many business cards we often had clients who would take two of one persons and none of anothers by mistake. This meant I settled on the idea of using a distinctive typeface which would stay the same but vary the accent colour.

By assigning each staff member an accent colour and highlighting the top of the cards it meant they were easily distinguishable from one another in a pile. Having each team member choose their own colour from a pallette I supplied meant everyone was happy with their card and felt part of the re-design itself and could therefore get behind it.

The site had to be simple and clear so these accent colours would then act as navigational aid for the website giving each section it's own distinct colour, enforcing where the user was on the site.

You can visit the site by clicking here.